This project demonstrated our group’s expertise in social media networking, strategic planning, and content creation. We generated engagement through thoughtful planning and the development of high quality assets, showcasing the ability to execute a comprehensive social media strategy.
18 Hours
Intro Animation and Music Created by Me
Mascot by Nicole Espiritu
Background Image by Paul Aries
ItsYipper is a gaming news platform that covers the latest game reviews and discusses trending topics within the gaming community. Alongside our blog, we released weekly video content across major social media channels, including YouTube, Instagram, and TikTok.
Age 13-30 Years Old
Those interested in entertainment and internet culture.
ItsYipper is a creator that engages with followers and brings up valuable topic discussions within the gaming community.
also attracts a significant female following due to relaxed nature.
Our mascot was Designed and Illustrated by Nicole!
The character is based on our video narrator Christian.
Updates
Releases
Current events
Creates a safe space for gamers to connect and share their passion for gaming.
Honest and personal channel reviews and recommendations.
Gameplay footage, commentary, and engaging, discussions.
Our content creation was a comprehensive team effort. Throughout the project, I served as the video editor for both the first and third videos, handling the creation and editing of both long-form and short-form versions. Additionally, I alternated between roles as a researcher and scriptwriter, contributing to various aspects of the project.
Example of a research document
Our content was published on Fridays at the following times:
Instagram @ 11am
Blog @ 11am
YT Shorts @ 3pm
TikTok @ 5pm
YouTube @ 5pm
IG Reels @ 6pm
Each week covered a new and relevant gaming topic, and was discussed to different lengths depending on the platform.
Content Calendar
Group Timelog
We prioritized YouTube for content distribution. Our short-form content was created around our long-form videos, making YouTube crucial for consistent content delivery. However, long-form viewership gradually declined, while the majority of views shifted to Shorts.
The ItsYipper YouTube channel achieved a notable milestone by attracting over 3720 viewers within a relatively short timeframe. This rapid growth showcases the channel's appeal and potential.
Our Shorts content played a crucial role in our viewership numbers. Our first Short, focused on the Palworld Pokémon Controversy, generated 1737 views. This first video alone contributed 10.5 hours of watch time and garnered 208 impressions, highlighting the impact and reach of our content.
Our reach, views, and engagement saw an increase when we centered our content around breaking news in the gaming industry. For instance, the prominence of Palworld and Helldivers 2 in 2024 translated directly into their dedicated videos. On the other hand, topics of lesser significance, such as a South Park Game and WWE, failed to capture comparable attention.
The data suggests that our gradual departure from the authentic personality and charisma of the human element may have contributed to a decline in viewership. This shift towards pure raw gameplay, lacking the relatable human element, likely left users feeling disconnected and less engaged.
Most of our interactions occurred on Instagram, where we aimed to spark conversation with thoughtful replies, while adding a touch of charm and humor to keep the engagement lively and enjoyable.
Instagram proved to be a success for us, with vibrant user engagement through comments and a consistent stream of high-quality informative posts, and short-form videos. The ItsYipper Instagram account maintained its presence, regularly sharing fresh and insightful content with effectiveness.
Despite posting only one day per week, our content managed to reach an impressive audience, extending to over 950 accounts and amassing over 1600 impressions. This outreach shows the effectiveness of our content and how it resonates with our target audience.
On YouTube, our focus would remain on delivering content as planned, but with a refined approach tailored to capitalize on new and noteworthy developments in the gaming industry. We would also reinstate the real life facecam to create a stronger person-to-person connection with our audience.
Instagram, being an extension of our YouTube content, could continue its current trajectory as long as we maintain consistency and prioritize engaging topics within the gaming landscape. By staying true to this formula, ItsYipper would be set for continued growth at a potentially accelerated pace
Turning to TikTok, our strategy must evolve to capitalize on the platform's huge potential for viral content. Rather than recycling content from other platforms, we must create original and captivating content specifically tailored to TikTok's format and audience preferences.
the idea of creating a presence on X would give us the platform to create quick updates and share news with interested followers. However, it's crucial to create a sizable viewer base before putting more resources into a new platform.
Team Liaison
Video Narrator
Content Manager
Lead Researcher
Graphic Designer
Greco Digital
